| 000 | 00575nam a2200169 4500 | ||
|---|---|---|---|
| 008 | 150911b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256093237 | ||
| 050 | _aHF 5415 .M378 1991 | ||
| 100 |
_aMcCarthy, E. Jerome. _d1991. |
||
| 245 |
_aEssentials of marketing. _cE. Jerome McCarthy; William D. Perreault. |
||
| 250 | _a5th ed. | ||
| 260 |
_aBoston; _bIrwin, _c1991. |
||
| 300 |
_axvii, 526 p. : ill. _bIncludes bibliographical references and index. |
||
| 650 | _aMarketing. | ||
| 700 | _aPerreault, William D. | ||
| 942 |
_2lcc _cBOOKS _hHF 5415 .M378 1991 |
||
| 999 |
_c5496 _d5496 |
||