000			00538nam a2200157 4500
008			150909b xxu||||| |||| 00| 0 eng d
020			_a0030515629
050			_aHF 5415.2 .Z54 1991
100			_aZikmund, William G. _d1991.
245			_aExploring marketing research. _cWilliam G. Zikmund.
250			_a4th ed.
260			_aUSA; _bThe dryden press, _c1991.
300			_axxiv, 834 p. : ill. _bIncludes bibliographical references and index.
650			_aMarketing research.
942			_2lcc _cBOOKS _hHF 5415.2 .Z54 1991
999			_c5382 _d5382