000 00958cam a2200277 a 4500
001 1597801
005 20160122083202.0
008 940712s1995 njua b 001 0 eng
010 _a 94030364
020 _a0137228694
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5823
_b.W455 1995
082 0 0 _a659.1
_220
100 1 _aWells, William,
_d1926-
245 1 0 _aAdvertising :
_bprinciples and practice /
_cWilliam Wells, John Burnett, Sandra Moriarty.
250 _a3rd ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1995.
300 _axxv, 815 p. :
_bill. (some col.) ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
700 1 _aBurnett, John,
_d1944-
700 1 _aMoriarty, Sandra E.
_q(Sandra Ernst)
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBOOKS
999 _c5238
_d5238