000 01344cam a2200361 a 4500
001 15290520
005 20230314111901.0
008 080506s2010 maua b 001 0 eng
010 _a 2008928620
020 _a9780547167473
020 _a0547167474
020 _a9780547167466 (looseleaf ed.)
020 _a0547167466 (looseleaf ed.)
020 _a9780324834291 (instructor's ed.)
020 _a0324834292 (instructor's ed.)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.P658 2010
100 1 _aPride, William M.,
_d1942-
245 1 0 _aMarketing llf /
_cWilliam M. Pride, O.C. Ferrell.
250 _a2010 ed.
260 _aBoston, MA :
_bHoughton Mifflin,
_c2010.
300 _axxxi, 605, [97] p. :
_bill. ;
_c29 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
700 1 _aFerrell, O. C.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1215/2008928620-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1215/2008928620-t.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1303/2008928620-b.html
906 _a7
_bcbc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBOOKS
_01
999 _c4143
_d4143