000 00669nam a2200193 4500
008 150826b xxu||||| |||| 00| 0 eng d
020 _a0072410752
050 _aHF 5415 .M29474 2002
100 _aKerin, Roger A.
_d2002
245 _aMarketing
_cRoger A. Kerin, Eric N. Berkowitz, Steven W. Hartley and William Rudelius
250 _a7th ed.
260 _aBoston:
_bMcGraw -Hill Irwin,
_c2002.
300 _axliii, 741p.: ill.
_bIncludes Bibliographical references and Index.
650 _aMarketing
700 _aBerkowitz, Eric N.
700 _aRudelius, William
700 _aHartley, Steven W.
942 _2lcc
_cBOOKS
_hHF 5415 .M29474 2002
999 _c3580
_d3580