| 000 | 00669nam a2200193 4500 | ||
|---|---|---|---|
| 008 | 150826b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072410752 | ||
| 050 | _aHF 5415 .M29474 2002 | ||
| 100 |
_aKerin, Roger A. _d2002 |
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| 245 |
_aMarketing _cRoger A. Kerin, Eric N. Berkowitz, Steven W. Hartley and William Rudelius |
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| 250 | _a7th ed. | ||
| 260 |
_aBoston: _bMcGraw -Hill Irwin, _c2002. |
||
| 300 |
_axliii, 741p.: ill. _bIncludes Bibliographical references and Index. |
||
| 650 | _aMarketing | ||
| 700 | _aBerkowitz, Eric N. | ||
| 700 | _aRudelius, William | ||
| 700 | _aHartley, Steven W. | ||
| 942 |
_2lcc _cBOOKS _hHF 5415 .M29474 2002 |
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| 999 |
_c3580 _d3580 |
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