000 00604nam a2200169 4500
008 150825b xxu||||| |||| 00| 0 eng d
020 _a0256209820
050 _aHF 5415.13 .M369 1999
100 _aPerreault, William D.
_d1999.
245 _aBasic marketing:
_bA global-managerial approach.
_cWilliam D. Perreault; E. Jerome McCarthy.
250 _a13th ed.
260 _aBoston;
_bIrwin, McGraw-Hill,
_c1999.
300 _axxiv, 791[21] p. : ill.
_bIncludes index.
650 _aMarketing-management.
700 _aMcCarthy, E. Jerome.
942 _2lcc
_cBOOKS
_hHF 5415.13 .M369 1999
999 _c3471
_d3471