| 000 | 00631nam a2200181 4500 | ||
|---|---|---|---|
| 008 | 150825b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072410752 | ||
| 050 | _aHF 5415 .M29474 2002 | ||
| 100 |
_aKerin,Roger A. _d2002 |
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| 245 |
_aMarketing _cRofer A. Kerin,Eric N.Berkowitz,Stephen W.Hartley and William Rudelius |
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| 250 | _a7th ed. | ||
| 260 |
_aNew York, _bMcGrawHill, _c2002. |
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| 300 |
_axliii,741 p.:ill. _bIncludesbibliographical references and index, |
||
| 700 | _aBerkowitz,Eric N. | ||
| 700 | _aHartley,Stephen W. | ||
| 700 | _a Rudelius,William. | ||
| 942 |
_2lcc _cBOOKS _hHF 5415 .M29474 2002 |
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| 999 |
_c3441 _d3441 |
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