000			00554nam a22002057a 4500
003			OSt
005			20190528020003.0
008			150822b xxu||||| |||| 00| 0 eng d
020			_a9780538468244
050			_aHF 5410 .L36 2011
100			_aLamb, Charles W. _d2011
245			_aMKTG _cCharles W. Lamb
250			_a2010-2011 ed.
260			_aUSA: _bSouth-Western Cengage Learning, _c2011.
300			_axi, 358p. : ill.; 28 cm
650			_amarketing
700			_aHair, Joseph F.
700			_aMcDaniel, Carl
942			_2lcc _cBOOKS _h9780538468244 _02
999			_c3227 _d3227