| 000 | 02647cam a2200421 i 4500 | ||
|---|---|---|---|
| 001 | 21138150 | ||
| 005 | 20231017103043.0 | ||
| 008 | 190816t20202020enka 000 0 eng | ||
| 010 | _a 2019031450 | ||
| 020 | _a9780367149994 | ||
| 020 | _a9780367150006 | ||
| 020 | _z9780429054396 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aG 155.A1 .M47 2020 |
| 082 | 0 | 0 |
_a910.68/4 _223 |
| 245 | 0 | 0 |
_aTourism, hospitality and digital transformation : _bstrategic management aspects / _cedited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle. |
| 250 | _aFirst Edition. | ||
| 300 |
_axxii, 228 pages : _billustrations ; $c 24 cm. |
||
| 490 | 0 | _aInnovation and technology horizons | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- | ||
| 650 | 0 |
_aTourism _xManagement. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 650 | 0 |
_aTourism _xInformation technology. |
|
| 650 | 0 |
_aHospitality industry _xManagement. |
|
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aHospitality industry _xInformation technology. |
|
| 700 | 1 |
_aTajeddini, Kayhan, _eeditor. |
|
| 700 | 1 |
_aRatten, Vanessa, _eeditor. |
|
| 700 | 1 |
_aMerkle, Thorsten, _eeditor. |
|
| 710 | 2 | _aRoutledge (Firm) | |
| 776 | 0 | 8 |
_iOnline version: _tTourism, hospitality and digital transformation _bFirst edition. _dLondon ; New York : Routledge/Taylor & Francis Group, 2020 _z9780429054396 _w(DLC) 2019031451 |
| 830 | 0 | _aInnovation and technology horizons. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOKS _hG 155.A1 .M47 2020 |
||
| 999 |
_c31886 _d31886 |
||