000 01547cam a2200301 i 4500
001 21133917
005 20231012125056.0
008 190815s2021 nyu b 001 0 eng
010 _a 2019034697
020 _a9780190925093
020 _a9780190925116
020 _z9780190925109
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHD 59 .K45 2021
082 0 0 _a659.2
_223
100 1 _aKelleher, Tom
_q(Tom A.),
_eauthor.
245 1 0 _aPublic relations /
_cTom Kelleher, University of Florida.
250 _aSecond edition.
300 _axxi, 442 pages :
_billustrations (chiefly color) ;
_c26 cm
504 _aIncludes bibliographical references (pages 402-420) and index.
520 _a"Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses. The most contemporary introduction to public relations"--
650 0 _aPublic relations.
776 0 8 _iOnline version:
_aKelleher, Tom (Tom A.).
_tPublic relations
_bSecond edition.
_dNew York : Oxford University Press, [2021]
_z9780190925109
_w(DLC) 2019034698
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBOOKS
_hHD 59 .K45 2021
999 _c31860
_d31860