| 000 | 01123cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 1545815 | ||
| 005 | 20230727152048.0 | ||
| 008 | 910411s1992 maua b 001 0 eng | ||
| 010 | _a 91072094 | ||
| 020 | _a0395589037 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 | _aHF 1009.5 .J427 1992 |
| 082 | 0 | 0 |
_a658.8/48 _221 |
| 100 | 1 | _aJeannet, Jean-Pierre. | |
| 245 | 1 | 0 |
_aGlobal marketing strategies / _cJean-Pierre Jeannet, Hubert D. Hennessey. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin, _cc1992. |
||
| 300 |
_axxiii, 899 p. : _bill. ; _c24 cm. |
||
| 500 | _aRev. ed. of: International marketing management. c1988. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement _xCase studies. |
|
| 700 | 1 | _aHennessey, Hubert D. | |
| 700 | 1 |
_aJeannet, Jean-Pierre. _tInternational marketing management. |
|
| 906 |
_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOKS _hHF 1009.5 .J427 1992 |
||
| 999 |
_c31752 _d31752 |
||