000 00824cam a2200241 4500
001 296250
005 20220222145802.0
008 710503s1971 nyua b 001 0 eng
010 _a 71126138
020 _a003079305X
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.N2281971
100 1 _aNarver, John C.,
_ecomp.
245 1 0 _aConceptual readings in the marketing economy
_c[by] John C. Narver [and] Ronald Savitt.
260 _aNew York,
_bHolt, Rinehart and Winston
_c[1971]
300 _ax, 432 p.
_billus.
_c23 cm.
490 0 _aHolt, Rinehart and Winston marketing series
504 _aIncludes bibliographical references.
650 0 _aMarketing.
700 1 _aSavitt, Ronald,
_ejoint comp.
906 _a7
_bcbc
_corignew
_d2
_encip
_f19
_gy-gencatlg
942 _2lcc
_cBOOKS
_hHF5415.N2281971
999 _c31107
_d31107