000			00661nam a2200181 4500
008			150813b xxu||||| |||| 00| 0 eng d
020			_a9780324665314
050			_aHF 5415.123 .S2007
100			_aTerence A Shimp _d2010
245			_aIntegrated marketing communications in advertising and promotion/ _cShimp, Terence A.
250			_a8th ed., _bInternational ed
260			_aUnited States ; _bSouth-Western/Cengage Learning, _c©2010.
300			_axx, 668 p. : ill. ; _bInclude index _c28 cm.
650			_aCommunication in marketing.
650			_aAdvertising.
650			_aSales promotion.
942			_2lcc _cBOOKS _hHF 5415.123 .S2007
999			_c3077 _d3077