000 nam a22 7a 4500
999 _c28429
_d28429
008 170303b xxu||||| |||| 00| 0 eng d
020 _a0030321034
050 _aHF 5415.13 .F47 2002
100 _aFerrell, O. C
245 _aMarketing Strategy /
_cO. C Ferrell; Michael D. Hartline and George H. Lucas,Jr.
250 _a2nd ed.
260 _aSouth-Western :
_bMike Roche ,
_c2002 .
300 _axxvi,469p. :
_bill. ;
500 _aincludes appendix and index
700 _aHartline, Michael D.
700 _aLucas, George H.
942 _2lcc
_cBOOKS
_hHF 5415.13 .F47 2002