| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c28387 _d28387 |
||
| 008 | 170302b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780324336061 | ||
| 050 | _aHF 5821 .O38 2006 | ||
| 100 | _aO'Guinn, Thomas C. | ||
| 245 |
_aAdvertising & Integrated Brand Promotion/ _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
||
| 250 | _a4th ed. | ||
| 260 |
_aAustralia: _bThomson, _c2006. |
||
| 300 |
_a781p.: _bill.; _c27cm. |
||
| 521 | _aIncludes index. | ||
| 700 | _aAllen, Chris T. | ||
| 700 | _aSemenik, Richard J. | ||
| 942 |
_2lcc _cBOOKS _hHF 5821 .O38 2006 |
||