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|---|---|---|---|
| 999 |
_c28372 _d28372 |
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| 001 | 16597486 | ||
| 003 | OSt | ||
| 005 | 20170302112214.0 | ||
| 008 | 110104s2012 ohua b 001 0 eng c | ||
| 010 | _a 2011920095 | ||
| 020 | _a9780538473323 (hbk.) | ||
| 020 | _a0538473320 (hbk.) | ||
| 035 | _a(OCoLC)ocn657601776 | ||
| 040 |
_aBTCTA _beng _cBTCTA _dYDXCP _dOKS _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5821 _b.O34 2012 |
| 100 | 1 | _aO'Guinn, Thomas C. | |
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | _a6th ed. | ||
| 260 |
_aMason, OH : _bSouth-Western, Cengage Learning, _cc2012. |
||
| 300 |
_axii, 693 p. : _bchiefly col. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aAllen, Chris T. | |
| 700 | 1 | _aSemenik, Richard J. | |
| 906 |
_a7 _bcbc _cpccadap _d3 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOKS _hHF 5821 .O38 2012 |
||