| 000 | 00621nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 150731b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072828803 | ||
| 050 | _aHF 5415 .M29474 2006 | ||
| 100 |
_aKerin, Roger A. _d2006 |
||
| 245 |
_aMarketing _cRoger A. Kerin |
||
| 250 | _a8th ed. | ||
| 260 |
_aBoston _bMcGraw-Hill _c2006 |
||
| 300 |
_axlvi,733p;ill _bIncludes bibliogaphical references and index |
||
| 600 | _2Marketing | ||
| 700 | _aHartley, Steven W. | ||
| 700 | _aBerkowitz, Eric N. | ||
| 700 | _aRudelius, William | ||
| 760 | _b8th edition | ||
| 942 |
_2lcc _cBOOKS _hHF 5415 .M29474 2006 _01 |
||
| 999 |
_c2799 _d2799 |
||