000 00796cam a2200241 i 4500
999 _c27917
_d27917
001 1809289
005 20170211120229.0
008 790920s1980 njua b 001 0 eng
010 _a 79021989
020 _a0135579759 :
_c$18.95
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.K64 1980
100 1 _aKotler, Philip.
245 0 0 _aMarketing management :
_banalysis, planning, and control /
_cPhilip Kotler.
250 _a4th ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall,
_cc1980.
300 _axi, 722 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
942 _2lcc
_cBOOKS
_hHF5415.13 .K64 1980