000 00531nam a2200157 4500
008 150731b xxu||||| |||| 00| 0 eng d
020 _a0256075131
050 _aHF 5415 .B44113 1989
100 _aBerkowitz, Erick N.
_d1989
245 _aMarketing/
_cErick N. Berkowitz, Roger A. Kerin and William Rudelius
250 _a2nd ed.
260 _aHomewood, IL:
_bIrwin,
_c1989.
300 _axxv, 752(4)p.: ill.
_bIncludes bibliography and index
650 _aMarketing
942 _2lcc
_cBOOKS
_hHF 5415 .B44113 1989
_02
999 _c2776
_d2776