| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c27702 _d27702 |
||
| 008 | 170210b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780697794963 | ||
| 050 | _aHF 5823 .B45 2011 | ||
| 100 | _aBelch: Advertising and Promotion. | ||
| 245 |
_aBelch: Advertising and Promotion: _bAn Integrated Marketing Communication Perspective/ _cBelch: Advertising and Promotion. |
||
| 250 | _a8th ed. | ||
| 260 |
_aU.S.A: _bMc graw -Hill, _c2011. |
||
| 300 |
_avi,860p.: _bill.; _c28cm. |
||
| 521 | _aIncludes index. | ||
| 942 |
_2lcc _cBOOKS _hHF 5823 .B45 2011 |
||