| 000 | 01121cam a22002654a 4500 | ||
|---|---|---|---|
| 999 |
_c27606 _d27606 |
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| 001 | 11964232 | ||
| 003 | OSt | ||
| 005 | 20170209113728.0 | ||
| 008 | 000404s2001 njua b 001 0 eng | ||
| 010 | _a 00039180 | ||
| 020 | _a0130185256 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.K636 2001 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 2 |
_aA framework for marketing management / _cPhilip Kotler. |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2001. |
||
| 300 |
_axv, 352 p. : _bill. ; _c24 cm. |
||
| 500 | _a"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aKotler, Philip. _tMarketing management. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOKS _hHF 5415.13 .K636 2001 |
||