| 000 | 01198cam a2200289 a 4500 | ||
|---|---|---|---|
| 999 |
_c26761 _d26761 |
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| 001 | 12444303 | ||
| 005 | 20170206105812.0 | ||
| 008 | 010618s2002 maua b 001 0 eng | ||
| 010 | _a 2001042779 | ||
| 020 | _a0072410639 | ||
| 050 | _aHF 5415 .D92 2001 | ||
| 100 | 1 | _aDwyer, F. Robert. | |
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John F. Tanner, Jr. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_axxix, 705 p. : _bill. (some col.) ; _c27 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aTanner, John F. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2001042779.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2001042779.html |
| 942 |
_2lcc _cBOOKS |
||