000 00738nam a22001937a 4500
008 150729b xxu||||| |||| 00| 0 eng d
020 _a0132435101
050 _aHF 5415.13 .K64 1997
100 _aKotler, Philip.
_d1997
245 _aMarketing managemet :
_banalysis, planning, implementation, and control/
_cPhilip, Kotler
250 _a9th ed.
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_c©1997.
300 _axl, 824p. : ill., maps ;
_bIncludes bibliographical references and index
_c27 cm.
440 _aPrentice Hall international series in marketing.
600 _aStrategisch management.
600 _aMarketing.
650 _aMarketing-Management.
942 _2lcc
_cBOOKS
_hF 5415.13 .K64 1997
999 _c2669
_d2669