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| 003 | OSt | ||
| 005 | 20170204102607.0 | ||
| 008 | 110507s2010 njuab b 001 0 eng | ||
| 010 | _a 2011420557 | ||
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_a015385211 _2Uk |
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| 020 | _a9780470381113 (pbk.) | ||
| 020 | _a0470381116 (pbk.) | ||
| 035 | _a(OCoLC)ocn455804193 | ||
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_aUKM _cUKM _dYDXCP _dBWX _dBTCTA _dCDX _dC#P _dVRC _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 | _aHF1416 .K68 2010 |
| 082 | 0 | 4 |
_a658.84 _222 |
| 100 | 1 | _aKotabe, Masaaki. | |
| 245 | 1 | 0 |
_aGlobal marketing management / _cMasaaki Kotabe, Kristiaan Helsen. |
| 250 | _a5th ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _c2010. |
||
| 300 |
_axxiii, 725 p., M-12 p. of plates : _bill. (some col.), maps (some col.) ; _c28 cm. |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aInternational business enterprises _xManagement. |
|
| 700 | 1 | _aHelsen, Kristiaan. | |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOKS _hHF1416 .K68 2010 _k33236 |
||