000 01161cam a2200301 a 4500
999 _c26050
_d26050
001 3563910
005 20170201164829.0
008 981117s1999 txua b 001 0 eng
010 _a 98071246
020 _a0030238161
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.2
_b.C48 1999
100 1 _aChurchill, Gilbert A.
245 1 0 _aMarketing research :
_bmethodological foundations /
_cGilbert A. Churchill, Jr.
250 _a7th ed.
260 _aFort Worth :
_bDryden Press,
_cc1999.
300 _axxxviii, 1017 p. :
_bill. ;
_c26 cm.
440 4 _aThe Dryden Press series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing research.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1505/98071246-t.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1505/98071246-b.html
942 _2lcc
_cBOOKS
_hHF5415.2 .C48 1999