000			01055pam a2200289 a 4500
999			_c25106 _d25106
001			672305
003			OSt
005			20170130161628.0
008			950809s1996 iluab b 001 0 eng
010			_a 95033468
020			_a0256205108
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5821 _b.B62 1996
082	0	0	_a659.1 _220
100	1		_aArens, William F.
245	1	0	_aContemporary advertising / _cWilliam F. Arens with the editorial collaboration of Jack J. Whidden.
250			_a6th ed.
260			_aChicago : _bIrwin, _cc1996.
300			_a1 v. (various pagings) : _bill. (some col.), col. map ; _c29 cm.
440		4	_aThe Irwin series in marketing
500			_aIncludes four pages of color tranparencies.
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising.
700	1		_aWhidden, Jack J.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBOOKS _hHF 5821 .B62 1996