| 000 | 01147cam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c24901 _d24901 |
||
| 001 | 16597486 | ||
| 003 | OSt | ||
| 005 | 20170130120351.0 | ||
| 008 | 110104s2012 ohua b 001 0 eng c | ||
| 010 | _a 2011920095 | ||
| 020 | _a9780538473323 (hbk.) | ||
| 020 | _a0538473320 (hbk.) | ||
| 035 | _a(OCoLC)ocn657601776 | ||
| 040 |
_aBTCTA _beng _cBTCTA _dYDXCP _dOKS _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5821 .O38 2012 |
| 100 | 1 |
_aO'Guinn, Thomas C. _d2012 |
|
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | _a6th ed. | ||
| 260 |
_aMason, OH : _bSouth-Western, Cengage Learning, _c2012. |
||
| 300 |
_axii, 693 p. : _bchiefly col. ill. ; _c29 cm. |
||
| 500 | _aincludes bibliographical references and index. | ||
| 600 | _2Advertising | ||
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aAllen, Chris T. | |
| 700 | 1 | _aSemenik, Richard J. | |
| 906 |
_a7 _bcbc _cpccadap _d3 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOKS _hHF5821 .O38 2012 _k32689 |
||