| 000 | 00647nam a2200193 4500 | ||
|---|---|---|---|
| 008 | 150717b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072966343 | ||
| 050 | _aHF 5415.135 .C72 2006 | ||
| 100 |
_aCravens, David W. _d2006 |
||
| 245 |
_aStrategic marketing _cDavid W. Cravens |
||
| 250 | _a8th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill Irwin, _c2006. |
||
| 300 |
_axvii, 726p. _bIncludes bibliographical references and index. |
||
| 650 | _aMarketing-Decision making | ||
| 650 | _aMarketing-Management-Case studies | ||
| 650 | _aMarketing-Management | ||
| 700 | _aPiercy, Nigel | ||
| 942 |
_2lcc _cBOOKS _hHF 5415.135 .C72 2006 |
||
| 999 |
_c2376 _d2376 |
||