000			00635nam a2200169 4500
008			150716b xxu||||| |||| 00| 0 eng d
020			_a0-256-10509-X
050			_aHF 5415.13 .M369 1993
100			_aMcCarthy, Jerome E.
245			_aBasic marketing: _ba global approach _cE. Jerome McCarthy [and] William D. Perreault
250			_a11th ed.
260			_aBoston _bIrwin _c1993
300			_axxii, ill. (some col. photographs): 761p.; _bincludes bibliographical references and index _c25cm
650			_amarketing management
651			_aexport marketing management
942			_2lcc _cBOOKS _hHF 5415.13 .M369 1993
999			_c2352 _d2352