000			nam a22 7a 4500
999			_c22241 _d22241
008			170123b xxu||||| |||| 00| 0 eng d
020			_a9780618338078
050			_aHF 5415.13 .A53 2004
100			_aAnderson, Carol H. _d2004.
245			_aStrategic Marketing Management/ _cCarol H. anderson, Julian W. Vincze.
250			_a2nd ed.
260			_aNew york: _bHoughton mifflin company, _c2004.
300			_axxxiii, 863, [11]p.: _bill.; _c26cm.
521			_aIncludes bibliographical references and index.
650			_aMarketing management.
650			_aStrategic planning.
700			_aVincze, Julian W.
942			_2lcc _cBOOKS _hHF 5415.13 .A53 2004