000			nam a22 7a 4500
999			_c21792 _d21792
008			170123b xxu||||| |||| 00| 0 eng d
020			_a9780030288920
050			_aHD 9980.5 .H64 2001
100			_aHoffman, Douglas K. _d2001.
245			_aEssentials of services marketing: _bConcepts, strategies and cases/ _cK. Douglas Hoffman, John E.G. Bateson.
250			_a2nd ed.
260			_aUSA: _bSouth western/ thomson learning, _c2001.
300			_axxi, 569p.: _bill.; _c24cm.
521			_aIncludes bibliographical references and index.
650			_aService industries: _xMarketing/
700			_aBateson, John E.G.
942			_2lcc _cBOOKS _hHD 9980.5 .H64 2001