000			01357cam a2200325 a 4500
999			_c20465 _d20465
001			3525802
003			OSt
005			20170119094926.0
008			960719s1996 nyu 001 0aeng
010			_a 96033996
020			_a0394540638
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aHF5810.W86 _bA3 1996
082	0	0	_a658.8/4 _220
100	1		_aWunderman, Lester.
245	1	0	_aBeing direct : _bmaking advertising pay / _cLester Wunderman.
250			_a1st ed.
260			_aNew York : _bRandom House, _cc1996.
300			_axxiv, 305 p. ; _c25 cm.
500			_aIncludes index.
600	1	0	_aWunderman, Lester.
650		0	_aAdvertisers _zUnited States _xBiography.
650		0	_aDirect marketing _zUnited States.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0601/96033996-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0601/96033996-d.html
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0601/96033996-s.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBOOKS _hHF 5810 .W86 1996