000 nam a22 7a 4500
999 _c20437
_d20437
008 170119b xxu||||| |||| 00| 0 eng d
020 _a9781111528096
050 _aHF 5415 .L36 2012
100 _aLamb, Charles W.
_d2012.
245 _aMarketing/
_cCharles, W. Lamb, Joseph, F. Hair, Carl McDaniel.
260 _aUSA:
_bSouth Western,
_c2012.
300 _axiii, 388p.:
_bill.;
_c28cm.
521 _aIncludes indexes.
650 _aMarketing.
700 _aHair, Joseph F.
700 _aMcDaniel, Carl.
942 _2lcc
_cBOOKS
_hHF 5415 .L36 2012