000 nam a22 7a 4500
999 _c20176
_d20176
008 170118b xxu||||| |||| 00| 0 eng d
020 _a 9781111528096
050 _aHF5415 .L36 2012
100 _aLamb, Charles W.
245 _aMKTG5 :
_bInstructor edition/
_cCharles W. Lamb; Joseph F. Hair; Carl McDaniel, Jr.
260 _aMason, OH :
_bSouth-Western Cengage Learning,
_c ©2012 .
300 _axiii,388p. :
_bill. ;
_c28cm.
500 _aincludes index.
650 _aMarketing.
700 _aHair,Joseph F.
700 _aMcDaniel,Carl
942 _2lcc
_cBOOKS
_hHF5415 .L36 2012