| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c18693 _d18693 |
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| 008 | 170113b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0030767520 | ||
| 050 | _aHF 5823 .A38 1994 | ||
| 100 | _aKrugman, Dean M. | ||
| 245 |
_aAdvertising: _bIts role in modern marketing/ _cDean N. Krugman, Leonard N. Reid, S Watson Dunn and Arnold M. Barban. |
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| 250 | _a8th ed. | ||
| 260 |
_aPhiladephia : _bThe dryden press, _c1994. |
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| 300 |
_axxv, 617p. : _bill. ; _c28cm. |
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| 500 | _aInclude index. | ||
| 650 | _aAdvertising. | ||
| 700 | _aReid, Leonard N. | ||
| 700 | _aDunn, S. Watson. | ||
| 700 | _aBardan, Arnold M. | ||
| 942 |
_2lcc _cBOOKS _hHF 5823 .A38 1994 |
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