| 000 | 00548cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 101004s2012 nyuab b 001 0 eng | ||
| 020 | _a9780078028830 | ||
| 050 | 0 | 0 | _aHF 5415 .G675 2012 |
| 100 | 1 |
_aGrewal, Dhruv. _d2012. |
|
| 245 | 1 | 0 |
_aMarketing / _cDhruv Grewal, Michael Levy.- |
| 250 | _a3rd ed.: | ||
| 260 |
_aNew York ; _bMcGraw-Hill/Irwin, _c2012. |
||
| 300 |
_axliii, 673 p. :ill. _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aLevy, Michael, _d1950- |
|
| 942 |
_2lcc _cBOOKS _03 |
||
| 999 |
_c1779 _d1779 |
||