| 000 | 00572nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 150626b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a97800733810941 | ||
| 050 | _aHF 5823 .B387 2009 | ||
| 100 |
_aBelch, George E. _d2009 |
||
| 245 |
_aAdvertising and promotion: _cBelch, George E. _ban integrated marketing communications perspective/ |
||
| 250 | _a8ed | ||
| 260 |
_aNewyork: _bMcGraw-Hill, _c2009. |
||
| 300 |
_axiii,838p. _c29 cm. |
||
| 500 | _ainclude index | ||
| 650 | _amarketing | ||
| 942 |
_2lcc _cBOOKS _hHF 5823 .B387 2009 _kHF _m 5823 .B387 2009 |
||
| 999 |
_c1761 _d1761 |
||