| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c17232 _d17232 |
||
| 008 | 161123b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780077262426 | ||
| 020 | _a0077262425 | ||
| 050 | _aHF 5415.13 .P47 2008 | ||
| 100 | _aPerreault, William D. | ||
| 245 |
_aBasic Marketing: _ba marketing strategy planning approach/ _cWilliam D. Perreault Jr., Joseph P. Cannon and E. Jerome McCarthy |
||
| 250 | _a16th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill Learning Solutions, _c2008 |
||
| 300 |
_axxxviii, 790p. : _bill. ; _c29 cm |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _aMarketing. | ||
| 700 | _aCannon, Joseph P. | ||
| 700 | _aMcCarthy, E. Jerome | ||
| 942 |
_2lcc _cBOOKS _hHF 5415.13 .P47 2008 |
||