| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c17153 _d17153 |
||
| 008 | 161122b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780131866225 | ||
| 020 | _a0131866222 | ||
| 050 |
_aHF5415.123 _b. C58 2007 |
||
| 100 | _aClow,Kenneth E. | ||
| 245 |
_aIntegrated advertising, promotion, and marketing communications/ _cKenneth E Clow and Donald Baack |
||
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c©2007. |
||
| 300 |
_axxiii, 515p. : _bill. ; _c28cm |
||
| 650 | _a Communication in marketing. | ||
| 650 | _a Advertising. | ||
| 650 | _a Reclame. | ||
| 700 | _aBaack, Donald | ||
| 942 |
_2lcc _cBOOKS _hHF5415.123 . C58 2007 |
||