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_c17040 _d17040 |
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| 001 | 207231 | ||
| 005 | 20161121113920.0 | ||
| 008 | 990402s2000 maua b 001 0 eng | ||
| 010 | _a 99072026 | ||
| 020 | _a039587050X | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13.A523 2000 _b.A523 2000 |
| 082 | 0 | 0 | _221 |
| 100 | 1 | _aAnderson, Carol H. | |
| 245 | 1 | 0 |
_aStrategic marketing management : _bmeeting the global marketing challenge / _cCarol H. Anderson, Julian Vincze. |
| 260 |
_aBoston : _bHoughton Mifflin, _cc2000. |
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| 300 |
_axxiv, 474, 12 p. : _bcol. ill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 | _aVincze, Julian W. | |
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOKS _hHF5415.13.A523 2000 |
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