| 000 | 00565nam a2200157 4500 | ||
|---|---|---|---|
| 008 | 150609b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788131421437 | ||
| 050 | _aHF 5415 .V57 2009 | ||
| 100 |
_aVaruna, Anil - ed. _d2009 |
||
| 245 |
_aRole of marketing communication in brand management _cEdited by Varuna, Anil |
||
| 260 |
_aIndia: _bI. U. P, _c2009 |
||
| 300 |
_avii, 233p. :ill. _bIncludes bibliographical references and index |
||
| 650 | _aCommunication in marketing | ||
| 650 | _aConsumer behavior | ||
| 942 |
_2lcc _cBOOKS _hHF 5415 .V57 2009 |
||
| 999 |
_c1695 _d1695 |
||