| 000 | 00519nam a2200145 4500 | ||
|---|---|---|---|
| 008 | 150609b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a8131413993 | ||
| 050 | _aHF 5415.13 .G67 2008 | ||
| 100 |
_aGopalakrishnan, P. S. - ed. _d2008 |
||
| 245 |
_aIntegrated marketing communication : _bconcepts & cases |
||
| 260 |
_aIndia: _bI.U.P, _c2008 |
||
| 300 |
_ax, 186p. :ill. _bIncludes bibliographical references and index |
||
| 650 | _aCommunication in marketing | ||
| 942 |
_2lcc _cBOOKS _hHF 5415.13 .G67 2008 |
||
| 999 |
_c1694 _d1694 |
||