| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c16687 _d16687 |
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| 008 | 161116b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780238473323 | ||
| 020 | _a0538473320 | ||
| 050 | _aHF 5821 .A38 2012 | ||
| 100 | _aO'Guinn, Thomas C. | ||
| 245 |
_aAdvertising and Integrated Brand Promotion/ _cThomas C. O'Guinn, Chris T. Allen and Richard J. Semenik |
||
| 250 | _a6th ed. | ||
| 260 |
_aAustralia: _bSouth-Western Cengage Learning, _c2012 |
||
| 300 |
_axli, 693p. : _bill. ; _ccm |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _aAdvertising. | ||
| 650 | _aAdvertising media planning. | ||
| 650 | _aBranding (Marketing). | ||
| 700 | _aAllen, Chris T. | ||
| 700 | _aSemenik, Richard J. | ||
| 942 |
_2lcc _cBOOKS _hHF 5821 .A38 2012 |
||