000			00952nam a2200277 a 4500
999			_c16646 _d16646
008			870807s1987 ilua b 001 0 eng
020			_a0844230189 (pbk.) :
050	0	0	_aHF5826.5 .B37 1987
100	1		_aBarban, Arnold M.
245	1	0	_aEssentials of media planning : _ba marketing viewpoint / _cArnold M. Barban, Steven M. Cristol, Frank J. Kopec.
250			_a2nd ed.
260			_aLincolnwood, Ill., U.S.A. : _bNTC Business Books, _cc1987.
300			_axii, 160 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographies and index.
650		0	_aAdvertising media planning.
650		0	_aMarketing.
700	1		_aCristol, Steven M.
700	1		_aKopec, Frank J.
942			_2lcc _cBOOKS _hHF5826.5 .B37 1987