000 nam a22 7a 4500
999 _c15961
_d15961
008 161107b xxu||||| |||| 00| 0 eng d
020 _a9781285091860
050 _aHF 5415
_b.L36 2014
100 _aLamb, Charles W.
_d2014
245 _aMKTG 7/
_cCharles W Lamb; Joseph F Hair; Carl McDaniel, Jr.
260 _aMason, Ohio :
_bSouth-Western ; Andover : Cengage Learning [distributor],
_c2014.
300 _axiv, 386, [20] pages :
_billustrations ;
_c28cm.
521 _aIncludes index.
650 _aMarketing.
700 _aHair, Joseph F.
700 _aMcDaniel, Carl
942 _2lcc
_cBOOKS
_hHF 5415 .L36 2014