| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c15912 _d15912 |
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| 008 | 161107b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780078028922 | ||
| 050 | _aHF 5415 .K452 2013 | ||
| 100 |
_aKerin, Roger A. _d2013. |
||
| 245 |
_aMarketing : _bthe core/ _cRoger A Kerin; Steven William Hartley; William Rudelius |
||
| 250 | _a5th ed | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _c2013. |
||
| 300 |
_axlvii, 507 pages : _b color illustrations, color maps ; _c28cm. |
||
| 521 | _aIncludes index. | ||
| 650 | _aMarketing. | ||
| 700 | _aHartley, Steven W. | ||
| 700 | _aRudelius, William | ||
| 942 |
_2lcc _cBOOKS _hHF 5415 .K452 2013 |
||