000			nam a22 7a 4500
999			_c15647 _d15647
008			161103b xxu||||| |||| 00| 0 eng d
020			_a0072466650
020			_a9780072466652
020			_a0071151613
020			_a9780071151610
050			_aHF 5415.135 .C72 2003
100			_aCravens, David W.
245			_aStrategic marketing/ _cDavid W. Cravens and Nigel Piercy.
250			_a7th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _c©2003.
300			_axviii, 843p. : _bill. :
500			_aIncludes bibliography and index.
650			_aMarketing _xDecision making.
650			_aMarketing _xManagement.
650			_a Marketing _xManagement _yCase studies.
700			_aPiercy, Nigel
942			_2lcc _cBOOKS _hHF 5415.135 .C72 2003