| 000 | 00629nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 161026b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072935898 | ||
| 050 | _aHF 5415 .M378 2006 | ||
| 100 | _aPerreault, William D. | ||
| 245 |
_aEssentials of Marketing: _ba global-managerial approach/ _cWilliam D. Perreault and E. Jerome McCarthy |
||
| 250 | _a10th ed. | ||
| 260 |
_aBoston: _bMcGraw Hill, _c2006 |
||
| 300 |
_axl, 638p. : _bill. ; _c26cm |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _aMarketing. | ||
| 700 | _aMcCarthy, E. Jerome | ||
| 942 |
_2lcc _cBOOKS _hHF 5415 .M378 2006 |
||
| 999 |
_c15145 _d15145 |
||