000 00996nam a22002895a 4500
001 154918
005 20161014102504.0
008 971007s1997 enk 000 0 eng d
010 _a 98115315
020 _a075062244X (pbk.)
035 _a(OCoLC)37743821
040 _aUkNcU
_cUkNcU
_dDLC
042 _alccopycat
050 0 0 _aHF 5415.13 .W55 1992
100 1 _aWilson, R. M. S.
_q(Richard Malcolm Sano)
245 1 0 _aStrategic marketing management :
_bplanning, implementation, and control /
_cRichard M.S. Wilson and Colin Gilligan.
250 _a2nd ed.
260 _aOxford, England :
_bButterworth-Heinemann,
_c1997.
300 _axx, 827 p. :
_bill. ;
_c29 cm.
490 1 _aThe Marketing series
650 0 _aMarketing
_xManagement.
700 1 _aGilligan, Colin.
830 0 _aMarketing series (London, England)
906 _a0
_bibc
_ccopycat
_d2
_encip
_f19
_gy-gencatlg
942 _2lcc
_cBOOKS
_hHF 5415.13 .W55 1992
999 _c14991
_d14991