000			00651nam a22002057a 4500
008			161011b xxu||||| |||| 00| 0 eng d
020			_a978007338097
020			_a0073380970
050			_aHF 5821 .A74 2009
100			_aArens, William F.
245			_aEssentilas contemporary advertising/ _cWilliam F. Arens, David H. Schaefer and Michael Weigold.
250			_a2rd ed.
260			_aBoston : _bMcGraw-Hill, _c2009.
300			_axxiv,558p. : _bill. ; _c28cm.
500			_aInclude index.
650			_aAdvertising.
700			_aSchaefer, David H.
700			_aWeigold, Michael.
942			_2lcc _cBOOKS _hHF 5821 .A74 2009
999			_c14942 _d14942